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Blog & Insights

Blog & Insights

Thoughts on Shopify, e-commerce strategy, and building great online stores.

Cart Abandonment on Shopify: The 7 Causes You Can Actually Fix This Month
Shopify CROCheckout
Cart Abandonment on Shopify: The 7 Causes You Can Actually Fix This Month
70% of carts are abandoned — but the average hides the fixable causes: surprise shipping, forced accounts, coupon-box leaks, slow checkouts, and weak recovery flows.
Shopify SEO Checklist 2026: What Still Matters (and What to Stop Doing)
Shopify SEO
Shopify SEO Checklist 2026: What Still Matters (and What to Stop Doing)
A practical Shopify SEO checklist for 2026 — titles, structured data, speed, collections — plus the AI-search angle most stores are ignoring.
Sticky Add to Cart on Shopify: Why It Works and How to Add One Properly
Shopify CROMobile UX
Sticky Add to Cart on Shopify: Why It Works and How to Add One Properly
The single most reliable mobile conversion fix we know — what the data says, how to add a sticky Add to Cart bar to any Shopify theme, and mistakes to avoid.
The 27-Point Shopify Conversion Audit Checklist (Free, Do It Yourself)
Shopify CROAudit
The 27-Point Shopify Conversion Audit Checklist (Free, Do It Yourself)
The exact checklist we run on real client stores — homepage, product page, cart, checkout, trust, speed, and tracking. Grab a phone and work through it.
How Fast Should a Shopify Store Be in 2026? Real Benchmarks + What Actually Moves the Needle
Shopify SpeedPerformance
How Fast Should a Shopify Store Be in 2026? Real Benchmarks + What Actually Moves the Needle
What a "good" Shopify speed score actually is, why your Lighthouse number differs from real-user data, and the 5 fixes that matter more than everything else combined.
Shopify Store Getting Traffic But No Sales? Here's the Real Diagnosis
Shopify CROConversion Rate
Shopify Store Getting Traffic But No Sales? Here's the Real Diagnosis
Traffic without sales is almost never a traffic problem. Here are the 9 places Shopify stores actually leak revenue — and how to find yours in 15 minutes.
The 7-Day Shopify Store Build: How I Deliver in a Week
ShopifyProcessBuild
The 7-Day Shopify Store Build: How I Deliver in a Week
How is it possible to build a professional Shopify store in 7 days? Here's the exact workflow — and why speed doesn't mean cutting corners.
How I Take a Shopify Store from PageSpeed 45 to 95
ShopifyPageSpeedPerformance
How I Take a Shopify Store from PageSpeed 45 to 95
A step-by-step breakdown of the exact process I use to dramatically improve Shopify store load speed — without breaking the design.
WooCommerce vs Shopify in 2026: Which Should You Choose?
ShopifyWooCommercePlatform Comparison
WooCommerce vs Shopify in 2026: Which Should You Choose?
I've built stores on both platforms. Here's an honest breakdown of when Shopify wins, when WooCommerce wins, and the questions you should ask before deciding.
7 Shopify Store Mistakes That Are Killing Your Conversions
ShopifyCROConversions
7 Shopify Store Mistakes That Are Killing Your Conversions
Most Shopify stores lose 60–80% of potential buyers before checkout. Here are the 7 most common mistakes I fix — and how to solve each one.