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I build storesthat actually sell.

Top Rated · 100% Job Success
0
Years+
100%
Job Success
5.0
Upwork
Shopify ExpertCustom ThemesWooCommerceWebflowFigma to CodeSpeed OptimizationKlaviyoAI-EnhancedShopify PlusCRO SpecialistShopify ExpertCustom ThemesWooCommerceWebflowFigma to CodeSpeed OptimizationKlaviyoAI-EnhancedShopify PlusCRO Specialist
Selected Work

Stores I've built
for real brands.

01

Welevate Club

Built a custom Shopify theme from scratch for a luxury membership club — clean animations, fast load times, and a checkout flow designed for conversion.

ShopifyCustom ThemePerformance
02

Oh Little Wren

Took a children's boutique from zero to launch in 6 days flat. Custom collection filtering, size guides, and a product page designed to stop the scroll.

ShopifyTheme DevUX
03

Galatea

Bespoke Shopify build for a luxury jewelry brand. Multi-currency support, custom product configurator, and white-glove checkout experience.

Shopify PlusMulti-currencyCustom Dev
04

Revoo Concept

Full redesign and performance overhaul for a streetwear brand. Stripped dead code, optimized images, rebuilt the theme — PageSpeed went from 38 to 92.

ShopifySpeed OptimizationRedesign
05

MyWaveX

Built a D2C subscription model for a surf lifestyle brand — Recharge integration, custom bundle builder, and recurring revenue from day one.

ShopifyRechargeSubscriptions
06

Halo Coffee

Migrated a WooCommerce store to Shopify in 5 days without a single order lost. Full product, customer, and order history preserved.

WooCommerceShopifyMigration
0
Stores Launched
7
Day Avg. Delivery
12+
Countries Served
90+
Avg. PageSpeed
40%
Avg. add-to-cart lift after store rebuild
7 Days
Average delivery from kickoff to launch
45 → 94
Typical PageSpeed improvement after optimisation
50+
Stores launched across 12 countries
What I Do

End-to-end e-commerce,
built right.

WordPress & WooCommerce

Full custom builds with clean PHP, bespoke themes, and seamless payments.

PHPWooCommerce

Webflow Development

Pixel-perfect builds with CMS, animations, and lead-capture forms.

WebflowCMS

Speed Optimization

Core Web Vitals, LCP, CLS — measurable PageSpeed results, guaranteed.

Core Web VitalsPerformance

Email Marketing

Klaviyo and Mailchimp — welcome flows, abandoned cart, revenue-driving sequences.

KlaviyoFlows

AI-Enhanced Delivery

Modern AI tools mean faster builds, more iterations, higher quality.

Claude AIAutomation
Investment

Clear pricing.
No surprises.

Fixed-price projects only. You know the cost before work begins.

Starter
From
$500
Clean, fast Shopify store for new brands and product launches.
  • Custom theme setup & configuration
  • Up to 3 page templates
  • Mobile-optimised design
  • Payment gateway setup
  • 3 revision rounds
  • 7-day post-launch support
Get started →
Enterprise
From
$3,000
Complex builds, migrations, and Shopify Plus solutions.
  • Everything in Professional
  • Platform migrations (WordPress / WooCommerce / Webflow)
  • Custom app integrations
  • Multi-currency & international
  • Shopify Plus features
  • Priority support & retainer options
Let's discuss →

Not sure which fits your project? Tell me about it — I'll recommend the right scope.

Client Words

Don't take my word for it.

Verified
Custom Shopify Theme

After having unsuccessful Upwork relationships in the past, working with Rachna was a dream. She communicated very clearly, provided timely updates, offered potential solutions, and did a thorough job while ensuring I'm set up for success. She isn't just ticking through tasks — she cares about the holistic project.

Verified
Shopify Subscription Store

We tried multiple collaborations, but nothing came close to working with Rachna. The communication is smooth and easy, and she already thinks 10 steps ahead without having to ask. If you're looking for a Shopify dev, I can certainly recommend Rachna!

Verified
Shopify Store Build

Rachna demonstrated exceptional skill, professionalism, and attention to detail. I've worked with several developers in the past, and I can confidently say that Rachna is one of the best I've ever worked with. Highly recommended!

Verified
Shopify Plus Theme

She was patient, compassionate, and really supportive. She stayed true to my vision and made sure every detail aligned with what I wanted. I'm already planning to rehire her. Highly recommend!

Verified
Speed Optimisation & Redesign

An absolute pleasure to work with — clear, concise, and highly professional. Very responsive and understanding. Deadlines were met ahead of schedule, exceeding expectations. Will definitely work with Rachna again.

Verified
WooCommerce Migration

Rachna was extremely responsive at all times and communicated clearly. Deadlines were always met, and feedback was implemented quickly and accurately. We would absolutely work with her again!

Verified
Shopify D2C Store

Rachna built exactly what I had in my head — a clean, premium Shopify store that feels as good as the product itself. The portal kept me in the loop at every step. Launch day felt effortless.

Verified
Shopify Store Launch

I was nervous about building my first Shopify store but Rachna made the whole process so smooth. She gave me a clear timeline, shared everything through the portal, and delivered 4 days early. My store looks incredible.

Verified
Shopify Speed Overhaul

Our PageSpeed score went from 45 to 92. Bounce rate dropped by 28% in the first two weeks. Rachna did not just fix the theme — she rebuilt it properly. Best dev investment we have made.

Free Offer

Get a free store audit.

I'll review your Shopify or WordPress store and send you a personalised report covering speed, UX, mobile experience, and conversion rate — completely free, no strings attached.

PageSpeed analysisUX & mobile reviewConversion opportunitiesDelivered in 48hrs
Start Your Project →

No obligation · Response within 24hrs

How It Works

From first call to launch
in seven days.

01
Day 0

Discovery

30-min call. Goals, brand, timeline. Hard questions upfront.

02
Day 1-2

Design

Full Figma mockup. You approve before code starts.

03
Day 3-5

Build

AI-enhanced dev. Daily Loom updates so you're never in the dark.

04
Day 6

Review

Your revision round. We polish every detail until 100%.

05
Day 7

Launch

Go live. Fully tested. 7-day post-launch support included.

FAQ

Questions I get
all the time.

How long does it take to build a Shopify store?
Most projects are completed within 5–7 business days for standard builds. Complex custom development can take 2–3 weeks. I'll give you a precise timeline before we start.
How much does a Shopify store cost?
Basic store setups start from $500. Full custom theme builds typically range from $1,500–$4,000 depending on complexity. I'll send you a detailed quote after our discovery call.
Do you work with international clients?
Yes — I've worked with clients across the US, UK, Australia, UAE, and Europe. All communication happens over Slack/WhatsApp and I accommodate different time zones.
What if I need changes after launch?
Every project includes a revision window post-launch. I also offer ongoing support retainers if you need someone on call for updates and fixes.
Can you redesign my existing store?
Absolutely. Store redesigns are one of my specialties — I audit your current setup, identify conversion killers, and rebuild with performance and UX in mind.
Why should I hire you instead of an agency?
With an agency, you get a team of people who may never fully understand your brand. With me, you get direct communication, faster turnaround, and a developer who is personally invested in your results.
Rachna Jain — Shopify, WordPress & E-Commerce Developer
4+ Years Experience
✦ Available Now
About

Hi, I'm Rachna.

I'm a Shopify, WordPress & e-commerce developer with 4+ years of experience helping D2C brands, product businesses, and startups launch and grow their online stores.

I work with clients across India, the US, UK, Australia, and Canada — delivering clean, fast, conversion-focused builds using AI-enhanced workflows that get you to market faster without cutting corners.

For me, great e-commerce isn't just clean code. It's understanding what your customers need and building experiences that earn their trust from the first click.

When I'm not building stores, I'm exploring new tools and workflows to deliver even better results — faster.

From the Blog

Shopify insights &
e-commerce strategy.

Practical guides from 4+ years of building stores.

View all articles →

Have a project?
Let's talk about it.

I respond within 24 hours. No contracts, no pressure — just a conversation.

hello@rachnabuilds.com
Get in Touch

Start a project.

Tell me about your store. I'll respond within 24 hours with a clear plan and honest timeline.

India · Available Globally

Currently Available

Accepting new projects · Response within 24 hours

Ready to build something great?

Fill in a quick brief — tell me about your project, timeline, and goals. I'll review it personally and get back within 24 hours.

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