Every week a store owner tells us the same thing: "I'm getting hundreds of visitors but almost no orders. I need more traffic."

They almost never need more traffic. If people are arriving and not buying, sending more people into the same leaky funnel just loses money faster. A store converting at 0.5% that "fixes traffic" doubles its ad bill. A store that fixes conversion doubles revenue for free — permanently.

Here's where the leaks actually are, in the order we find them most often when auditing real Shopify stores.

1. Your Add to Cart button is below the fold on mobile

Open your best-selling product page on your phone right now. Can you see the Add to Cart button without scrolling? On most themes with a few badges, a review widget, and a variant picker, the buy button sits one or two full screens down — and there's no sticky bar to bring it back. Mobile is 70–80% of most stores' traffic. If buying requires hunting, a chunk of buyers simply don't.

Fix: a sticky Add to Cart bar that follows the shopper down the page. It's a few days of theme work and routinely one of the highest-ROI changes a store can make.

2. The page moves while it loads

If your product page visibly jumps around while images load (Google calls this Cumulative Layout Shift), shoppers tap the wrong thing, lose their place, and bounce. A CLS above 0.1 is costing you sales; above 0.25 it's costing you a lot.

3. No shipping or returns answer near the buy button

"How long does delivery take?" and "can I return it?" are the two questions every hesitant buyer asks. If the answer isn't visible near Add to Cart — a one-line shipping note or a small accordion — many shoppers won't go hunting for your policy page. They'll just leave.

4. Product descriptions that don't sell

One short sentence under a product is not a description; it's a caption. Shoppers deciding between you and a competitor want ingredients, materials, sizing, "what results should I expect", and "why this one". Thin descriptions read as low-trust — especially for supplements, skincare, and anything ingestible or worn.

5. Reviews installed but not visible

We constantly see stores paying for Judge.me, Loox, or Yotpo — with the widget never actually embedded on the product template. The stars exist in an app dashboard nobody sees. Social proof only works where the buying decision happens: on the product page, near the price.

6. Speed that filters out your buyers

If your largest image takes 5+ seconds to appear on a phone, a slice of visitors is gone before they see anything. Google's own data: as load time goes from 1s to 5s, bounce probability rises 90%. Slow stores also rank lower — you pay twice.

7. Your tracking is lying to your ad platforms

This one is invisible and vicious: GA4 and the Meta Pixel installed, but the ecommerce events (view_item, add_to_cart, purchase) never actually firing. Your ad platforms optimize toward whatever signal they get — if all they see is "page visited", they go find you more visitors instead of more buyers. You pay for traffic that was never selected to convert.

8. Checkout friction you've never tested

When did you last buy from your own store, on your phone, on mobile data? Redirect chains, surprise shipping costs, forced account creation, a coupon field that sends people to Google looking for codes — each one sheds real buyers at the worst possible moment.

9. A homepage doing the product page's job

If your ads land everyone on the homepage, the person who clicked a specific promise has to find the product themselves. Every extra click before the product costs you a percentage of the people who would have bought.

How to find YOUR leaks (without guessing)

You could work through this list manually — open your store on a phone, time it, click everything, check your pixel events in the browser console. Budget a weekend.

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Not sure which of these is hurting YOUR store? We built a free tool that checks all of it automatically — it crawls your store the way a real shopper does (on a phone, from first visit to checkout) and sends you a report naming your actual products and pages, in about 15 minutes. [Get your free store audit →](/free-audit)

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Fix the top three leaks first. In our experience, most stores don't need twenty changes — they need the right three, done properly, in the right order.